Red Bull Marketing Analysis

Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this new drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. Why did we choose Red Bull? Most of the people have one day see or heard about the brand Red Bull. Red Bull is an energy drink that comes from the adaptation of the Thai energy drink â€Å"Krating Daeng†, which means â€Å"Red Bull†. There are several reasons that explain why we choose Red Bull Company. The first reason of our choice results in a cultural factor. In fact Red Bull is a product that is targeting young customers. It means that, students are the most concerned by Red Bull so this is a product that can affect any of us. Besides it is a â€Å"trendy product† in others words a fashionable product: nowadays everyone has already tasted a Red Bull. The second reason that pushes us to choose Red Bull Company was because of their Marketing communication, which is revolutionary. Some observers say that Red Bull uses an â€Å"anti-brand† strategy. In fact, the company avoided usual methods of marketing, relying more on what is called ‘buzz marketing' or word-of-mouth: â€Å"viral marketing†. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding†¦ In addition, we also choose Red Bull because without Red Bull there would not even be a market for the other products currently crowding the shelves. Thus, sales of the drink grew quickly from the beginning and Red Bull dominates the world’s energy-drink market with a 40% market share. Finally, what influences our choice too, was because Red Bull even being the leader has to face on how to build on its incredible sales growth and about all, and has to face the health issues concerning the effects of drinking Red Bull. Executive Summary A thorough analysis of Red Bull concludes that the company was set up the Energy Drink Market thanks to its own product, Red Bull energy drink. In fact, without Red Bull there would not even be a market for the other products currently massing the shelves. Now Red Bull is energizing people around the globe, touching down in over a hundred countries worldwide. The Red Bull consumers can be divided into two segments: Students (and Clubbers) and workers. Each of them uses the Red Bull energy drinks to meet their personal needs. At the same time they can obtain physical edges, mental edges or just consumption for pleasure. The ambitions of Red Bull are: maintaining the top-brand status in the energy drink market and clearly distinguish themselves from their competitors, who are marketing almost the same product but with extremely low prices. Red Bull uses every ways of marketing to reach their target groups. Their marketing is mainly based on the â€Å"3 pillars of Red Bull: Sampling, Advertising and sponsoring†. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle. Due to these extensive marketing efforts Red Bull obtained, and still is maintaining, the largest market share (70%) in the energy drinks market. As initiator of the energy drinks market, Red Bull holds a truly unique product. However the competition is high. Their main objectives are: maintain the lead and expand the market to Asia and Western Europe. To achieve these objectives they can create new products â€Å"Black Red Bull† and focus on new target group such as the younger’s (13-15) and the older (35-50). Company Presentation Dietrich Mateschitz founded the company Red Bull GmbH in 1984. GmbH is the German equivalent of a limited liability company; it stands for ‘Gesellshaft mit beschrankter Haftung'. The company's origins, though, lie in the owner's time spent in Asia. He came across products known as ‘tonic drinks' and saw the chance to market functional drinks outside Asia. One of these tonics, which came from Thailand and was used by workers to stay awake during their shifts, was called Krating Daeng or ‘Red Bull'. Mateschitz approached the manufacturers of the drink and bought the foreign licensing rights in exchange for a 51% stake in his company. When Mateschitz launched the drink in his native Austria, he decided to target young professionals, rather than factory workers, as this younger segment of the population was more affluent and more appreciative of a trendy marketing campaign. The Austrian market has been the first to commercialize the blue and red can with its famous slogan â€Å"It gives you wings†. Today, Red bull company has a turnover of 3 billion euro a year which increased of 7,9% in 2008. The drink is present in 160 countries in the world and it’s the third soda drunk in Europe just behind Pepsi and Coca. Red Bull operates within the energy drinks sector of the soft drinks market. This product is an example of a ‘functional' drink. Functional foods respond to consumer interest in well being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth. Nevertheless, the product was forbidden in some European countries because of the taurine effects and a high rate of caffeine with the European precaution law. But for a few years, mentality evolves and countries are more open-minded and could commercialise this product. In 2010, Red bull is present in 25 European countries but not yet in Denmark for health safety as the Canada. This drink is supposed to give energy to the costumer thanks to a mixture of different ingredients (caffeine, guarana, taurine). The main target is the teenagers and young adults (16-35 years old). We can observe that, it would be pertinent to target teenagers in order to appeal more consumers of energy drink. This drink is sold four times more expensive than others drinks; today it’s  £ 1,60. We can find this product in shops but also in nightclubs. Red Bull has an aggressive international marketing campaign. The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, kayaking, wake boarding, cliff diving, surfing, skating, freestyle motocross, rally, Formula 1 racing (World Champion 2010), and break dancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted help from celebrities, such as Eminem that would appeal to this group (sponsoring the Red Bull â€Å"Em See Battle Rap championships†). It also hosts events like the Red Bull Flugtag and other such contests. Red Bull also sponsors soccer teams, with clubs in Austria, Germany, The United States and Brazil featuring the Red Bull trademark in their names. By associating the drink's image with these activities, the company seeks to promote a â€Å"cool† public image and raise brand power. In addition, the slender container is used to suggest a â€Å"sexier† image than some other cola counterparts. The Red Bull brand is associated with a designer image, energy-giving properties and glamorous lifestyles. These brand qualities have been developed through company sponsorship of sporting activities such as: motorsports, winter sports, base jumping, mountain biking; and cultural events such as the Red Bull Music Academy.

Sahara Desert

General facts: Largest Desert in the world 10 percent of the African continent, 5000 years ago had a significantly larger mammal population, due to it getting dryer and over hunting in the last 100 years, the mammals are near extinction in the sahara. Intro: Definition of desert: â€Å"a region so arid because of little rainfall that it supports only sparse and widely spaced vegetation or no vegetation at all† Deserts cover about one fifth of our planet, and are caused by extremely low rainfall over an area. Arid deserts generally occur at low latitudes, and can be found in North-America, South-America, Africa, and Southern Asia. In deserts such as the Atacama, there has never been any rainfall recorded since record keeping has come into existence. While â€Å"coastal deserts† are mildy warm and get some rainfall and â€Å"cold† deserts are cold. Climate: Temp: The average temperature for this desert is 86 degrees Fahrenheit with the hottest ever recorded being 122 degrees. With freezing temperatures in the winter the climate of the Sahara is one the of the strangest on the planet. Temperature swings of 37.5 to 99.5 have been recorded. Rainfall: the average rainfall for the Sahara is just 2.5 cm and in the eastern parts it only gets .5 cm of rain a year. Seasonal Variations: There are not much variations in seasons in this desert. It is mostly hot with very little rain. The only exception is winter. During winter the temperature can drop below freezing and it is more likely to rain during these times. Human Interaction:  The current state of the biome is as usual with one exception: the water supply. The only human presence is around areas of permanent water supplies, such as oasis’ and water that is underground but close to the surface. Humans that live in these areas use the little water that is available for them selves and take that small amount away from the creatures that live there.

Australian Economy Essay Example | Topics and Well Written Essays - 2000 words - 1

Australian Economy - Essay Example This  context  illustrates how successful the Australian Government and the Reserve Bank of Australia have been in running the Australian economy. It also describes and evaluates the  main  macroeconomic policies used by the Australian Government and the Reserve Bank of Australia (RBA). A). How Successful have the Australian Government and the Reserve Bank of Australia been in Running the Australian Economy over the last two years? In the last two years, Australia has had a  sound  economic  running. Australia’s  constructive  outlook  is maintained  by its strong financial position. A continued  phase  of Government  budget  spares has allowed the Australian Government, and  several  state levels Government to  retreat  vast quantities of Government arrears. Net Government arrears  were eradicated  in 2005-06 making Australia a net creditor. In May 2008, the Australian Government obligated to a  budget  spare  equal  to 1.8 pe r cent of GDP, some $21.7 billion. Australian’s self-regulating central bank, the Reserve Bank of Australia (RBA), is  accountable  for  financial  policy, in  fastidious  to  keep  user  price  increase  between two and three percent, on standard, over business phases (Foley, 2009: 1). Australia has advanced  fiscal  structure. Australia possesses a  sound  and  realistic  structure  of  economic  regulations and organizations that provides  assurance  for  commerce  and is  open  to savings without unnecessary delay. There is a  tough, transparent,  commercial  governance  scheme  together with business-oriented  commercial  regulation  and  bankruptcy  managements. Australia’s long and  wide  period  of  financial  development  has  broadened its infrastructure  competence  to the edge. Identifying the potential  competence  restraints consequential from this crisis, the Go vernment devoted in 2008 to making an  organization  named Infrastructure Australia, to  offer  a  fresh, national  method  to planning, supporting and implementing the future infrastructure needs of the nation. Safe,  steady  and  successful, Australia is a progressively more attractive  heart  for global and local  commercial  operations (Glynn, 2010: 1). The population of Australia is changing, not only the  expansion  and  general  size of the population, but  significantly  where people reside and the structure of the  population  in terms of skills, age and  literary  background. In order to  adjust  to change and  form  sustainable societies, people  are supposed  to incorporate environmental,  communal  and economic factors to  offer  present  and upcoming generations with the  chance  to  lead  strong  and  satisfying  lives. The manner in which  government  plans and programs  facilit ate  to  shape  and react to changes in the population will be a  vital  element in attaining a more sustainable Australia.  In the 2010 election, the Government of Australia reaffirmed its  obligation  to the growth of a Sustainable Population Strategy. This is important because the Australian Government was able to  manage  its economy with reference to the population of Australia. Good Australian’s Governance has helped in the development of economy in Australia in the last two years. Lives have significantly improved, as there is a

Murals and Popular Culture Essay Example | Topics and Well Written Essays - 1000 words

Murals and Popular Culture - Essay Example His references, nonetheless, to mass-generated products and to magazines, movies and different parts of the broad communications, together with his impartial and apparently nameless system, made him be viewed as one of the key figures in the improvement of Pop craft in the US (Hamilton 251). Very nearly by definition, prominent society has accomplished a massive worldwide taking after definitely in light of the fact that it is central For some subjects of different nations, however, the close assume control of their own social commercial ventures, particularly for more youthful gatherings of people, is of incredible concern. As humanists Murals paid attention to popular society in that they tried to convey popular culture values and qualities s to people in society in their paintings (Hamilton 254). Take an example of rock music and art. Its fascination is not only because of a specific inclination for uproarious, cadenced sound and hazardously physical moving. Rock music likewise sy mbolizes an entire bunch of social qualities concerning verbalization toward oneself, spontaneity, discharged sexuality, and maybe above all, disobedience of the asserted stodginess of convention. Murals defined their amazing style of painting in the mid-twentieth century when publicizing was discovering new parkways in mediums, for example, the announcement. Murals and other pop culture activists in the U.S kept on developing plans regarding workmanship, industry, and mainstream society all around the century. Are Rosenbergs momentous works about prominent society as applicable today as they were throughout their lifetime? To answer this inquiry, contrast Rosenquists wall paintings with a contemporary extensive scale two-dimensional work which shows how murals valued popular culture in their art paintings (Hamilton 251).

Performance and reward management Essay Example | Topics and Well Written Essays - 3000 words

Performance and reward management - Essay Example What is required in this day and age is a vision to set things right and that too in the long run scheme of things. The payroll costs are decreasing and so are the cuts within the performance rewards for the sake of the employees. This is because the payroll costs have meant an extra burden on the organizations and add to that the discussion of the performance rewards is something that is completely out of sync with the understanding that one reaches upon. Therefore, what is deemed as significant here is the reckoning that performance rewards will give in the best mileage if these are handled in a proper and adequate way, and when the organizations understand that the employees are their most prizes resources, and giving them incentives would only mean more and more success at the end of the day. This paper discusses why payroll costs are a burden on the shoulders of the organizations in the current times and how the performance rewards are discerned and measured in the same perspect ive. The payroll costs within the organizations could be brought down if there is a sense of purpose and collective responsibility within the top management domains to make the same as a possible initiative. What this suggests is the fact that organizations in this day and age are doing their utmost to make sure that the payroll costs are brought under the hammer but what they are forgetting all this while is the understanding that these elements need to be tackled in a proper perspective and with immense foresight. More than anything else, there is a need to set things right which unfortunately the payroll costs and deductions in the same might not fulfill. Therefore, one can deem the same comprehensions to be out of sync because the employees are looking to expand on their salaries through pay raises and the like but what the organizations are looking forward to offering them are totally opposite pay structures (Heyes, 1996). However balancing the two seems like a difficult exerci se, and more so when the talk goes out loud regarding the payroll costs being a massive burden on the organizational shoulders. Therefore, much consideration is indeed important towards the relevant domains because the organizations of today are banking direly on the positives that the employees can incorporate within their ranks. The payroll costs are important to have know-how about because these form the essence of an employee’s realms and he would never appreciate if these are cut down for no mistake of his (Poole, 1998). When the payroll costs are thought of as a burden, then the organizations cannot derive much sanity from the related ranks. Hence it is always a good practice to think of these payroll costs in the light of the money spent on the resources which are available at the disposal of the organizations, and it is this arsenal which forms the backbone under the related scenarios. The changing business environment circumstances usually implicate for the discussio n on payroll costs coming to the fore. What this suggests is the fact that the payroll costs would be seen as a burden on the shoulders of the organization and that the employees would view the entire ballgame of salaries and pays to be a difficult task for the sake of the organizational top heads. They would find it hard to arrange for their salaries which would eventually mean that the employees

Natural Resources and Energy Paper Essay Example | Topics and Well Written Essays - 500 words

Natural Resources and Energy Paper - Essay Example The use of fuel wood in both industrial and domestic use is a major contributor to desertification and reduction of the forest cover (Department of sustainability Environment, WaterPopulation and Communities, 2009, p. 23). Likewise, the increase of population puts pressure on the existing forests. Human population growth is a factor affecting forest cover across the world. Human population has grown to reach seven billion in 2008, which is exerting pressure on the forests and the agricultural land. The growth of population has affected some species of wildlife and plants making them endangered. For instance, some wildlife and plants have been considered extinct because of over-exploitation or encroachment on their natural habitat. Encroachment on the natural habitat of the plants and wildlife is a major concern in the conservation efforts across the world. In spite of the efforts to conserve the forests, challenges exist in the society on the best approaches to conservation and prote ction of the natural habitat. The demand for land for establishment of towns and cities due to population growth is alarming and the challenge is made worse by the increasing need for energy supply. The development of renewable energy sources is vital for the development of sustainable forests. It will reduce reliance of wood fuel and fossil fuel. In addition, it reduces air pollution by reducing carbon emission. The best form of energy is hydrogenation which involves the use of water to generate electricity. It is environmentally friendly and encourages protection and conservation of the forest. The energy is considered renewable and effective because it has zero carbon emission. The success of hydro-generation depends on the availability of the water and height. Other energy sources that are environmentally friendly include solar and wind energy (McGrath, 2009). Together with hydro energy, wind and solar energy should be

Experience of Facing or Witnessing Discrimination Personal Statement

Experience of Facing or Witnessing Discrimination - Personal Statement Example The researcher presents his reason for choosing the Coast Guard department as a field of a profession as that he wants to abolish the act of discrimination that causes most of the people to gain a negative impact of the American society. The researcher tells that he has witnessed some acts of discrimination that led him to choose, coast guard as his profession. Here, the author will describe one of them. Originally, the researcher is a Hispanic and he meets with a lot many of people of his race. The researcher happened to meet two boys who were of about his age. They were Hispanic too. The act of illegally crossing the U. S. border caused them to face swear moral and judicial punishment from the society. Although, both of them were subjected to legal punishment, yet the researcher felt a bit of discriminating behavior of the society towards them. Actually, as the author noticed that they were not only subjected to judicial castigation but also to a discriminating behavior from the pe ople in their surroundings. This incident led him to think about the issue deeply. The researcher tried to recognize the factors involved in the act of discrimination. The conclusions told him that the basic factor in the treatment of illegally migrated groups is the treatment of the department directly dealing with such people. The researcher, therefore, concluded that, if the author is to abolish discrimination from the society by playing his part, being a coast guard will provide him the best opportunity to do so. Now, the author is ambitious to join the coast guard department, so that he may be able to deal with illegally migrated people in a new way. The researcher knows that he may not be able to bring a revolution in the department, yet the author is energetic to play his part in abolishing discrimination from the society.

How sports affects the culture of different countries Essay

How sports affects the culture of different countries - Essay Example Sport forms an extensive part of the culture of any country, and can be considered as the basis for social structures within a society; that in turn is based on certain intrinsic values, needs, interests, and resources of the society. A study of the various countries and a look at their sports and culture will reveal how the different national cultures create and use sports for their own purposes, thus lending it a different form that vary from culture to culture, and country to country. This article will study the relationship that exists between sports and the national culture of a country, and how they affect each other.    How sports affects the culture of different countries 1 Introduction â€Å"Discovery of sociology can change your life. It can help you to understand the social forces you confront, the forces that constrain and free you as you go about living your life. This understanding offers a liberating potential: To gain insight into how these social forces influence your life allows you to stand somewhere apart from at least some of them, and thereby exert more creative control over your life (Henslin, 1999, 1-2). 1.1 Background history Sociology entails studying the various social structures as seen in our society, formed by the web like intricate relationships that an individual develops with other members of that particular society, and the functioning social institutions. In sociology, there are various ongoing series of social processes, which refer to the various interactive patterns that keep on recurring, during the transactions that take place between individuals and groups, at any given time. Within the context of social life and learning, the term culture may have multifarious implications. In 1952,  Clyde Kluckhohn  and Alfred Kroeber  in their research papers anthologised 164 different definitions of the word "culture" (Kroeber, and Kluckhohn, 1952).    The term culture has three basic aspects. First, culture may be viewed as an integration of various actions, knowledge and beliefs, that are based on certain figurative thoughts and learning from different social experiences. Secondly, it may be pertaining to one’s taste in the line of humanities or ‘fine arts’; and thirdly it may also refer to a set of common goals, values, attributes and practices that may distinguish a social group or an organisation or an institution. Sports sociology, while trying to establish its connections with the various cultures worldwide, generally view the theme through the third perspective. Sport sociology explores the standard deviations that are perceived within the culture of sports as seen within a society, which helps one to analyse and comprehend the integrated ‘greater values’ operating within that particular society. Thus, to understand the relationship that exists between sports and the various cultural norms observed worldwide, it is also necessary that we conduct a close study on the social framework of that country. Sport is inextricably woven into the psychology of the social fabric, as is evident from the enthusiasm that is observed during any sports mega event, like the

HarperCollins Publishers Essay Example | Topics and Well Written Essays - 1500 words

HarperCollins Publishers - Essay Example Personal research on the development milestones of HarperCollins publishers revealed that the company is an auxiliary of News Corporation. The company has experienced different acquisitions and mergers with the latest acquisition of Thomas Nelson, a Christian book publisher in 2011 (Mu?Hlbacher, Dahringer & Leihs, 2006, p. 67). The company publishes a wide range of imprints that are either new or from earlier independent publishing companies. The most recent influential marketing strategy is the web approach whereby book sales and reach is achieved through the online market (Blythe & Zimmerman, 2005 p. 43). This strategy is advantageous whereby the consumers could access selected extracts from a book before purchasing. On the other hand, the downfall of the same is as a result of concern from other publishers who believe that the availability of books online could be exploited through file sharing. HarperCollins publishers have managed to maintain their competitive advantage by devel oping imprints that are unique from other publishing companies such as MacMillan and Random house. ... The operating profits shown to have increased by over 100% indicated that the restructuring strategies in the past two decades were successful. Presently, HarperCollins publishers continue to explore innovative strategies to enhance its growth. Marketing strategy review blog 2: value HarperCollins publishers enjoy the business strength of publishing literature in spiritual and religious books, cookbooks, mystery and romance, literary and children’s books. With consumers spread all over the world, corporate value is a very vital concept in the development of the company. This review explores the extent to which customer relation can be implemented. The company offers customer value on a different basis. The readers have the satisfaction of pleasurable and affordable reading experiences. The authors on the other hand, have the satisfaction of their work being published by a globally reputable brand; enjoy editorial support and widespread marketing reach (Gay, Charlesworth & Esen , 2006, p. 89). The value proposition of customer satisfaction would enhance the company’s position in the global market that is increasingly becoming a village due to technological advancements. HarperCollins publishers have adopted the target marketing initiative in order to position their highly competitive products in the minds of the target consumers. Market segmentation adds value to customers by providing dynamic, user friendly and customized products (Hall, 1992, p 84). This has been achieved using different innovative mediums such as technology for example, the progressive expansion of the e-book collection developed the â€Å"HarperCollins 360† initiative that ensures that every book published in the different

Controversial issues in psychology Essay Example for Free

Controversial issues in psychology Essay Controversial issues in psychology are those that cause the greatest concern within both psychology and within society as a whole. Advertising uses techniques of persuasion to manipulate peoples behaviour in the desired direction of the perpetrator of the persuasive message, which uses invasive and exploitative techniques and try to show that social norms and values are not always for the best. Advertisements are a set of shorthand signals about products we are to buy and the circumstances we would use them in. They are a ready source of stereotypes, sexual, regional and cultural, e. g. families are always happy and adults are always employed. The first advertisement on TV in the UK was for Gibbs SRs toothpaste. The ad has become an icon of the consumer age, and psychologists have become increasingly fascinated by the art of persuading people, despite its controversies. What persuades people to buy or use the advertisers product or service is how the advert makes them feel, i. e. the meaning we attach to the advert. However the advert is interpreted by the individual, the impact of any advertisement is what it means to us. The author invites us to participate in constructing a meaning for the advert. OBarr (1994) suggests that advertisers create an advertisement for us to use as a skeleton to add flesh to and breathe life into. Another area controversy in advertising is that it is difficult to disentangle the impact of advertising from other influences that might be current at that time. Hedges (1982) points out that to the consumers, advertising is just part of their background advertisements form just one part of the sensory bombardment that we experience every day. We cannot stop to evaluate every piece of sensory input, so for the most part, advertisements are relegated to fairly low levels of consciousness. Advertisers use many psychological theories to make their work successful, including associating their product with a particular emotion or image. A need for an item must be created, therefore we must be motivated. In the case of pre-existing needs, such as for bread, the motive must be to buy a particular brand (e. g. through price, quality). Where there is no pre-existing need, it must be created, as in the case of childrens toys. Neurological research has shown that the left hemisphere of the brain is more concerned with practical functions such as language, where styles of response are, foe example, verbal and analytic. The right hemisphere is more concerned with spatial, imaginative processing, where responses concern feelings and are, perhaps, unconscious. Lannon and Cooper (1983) suggested that because of this, much advertising is geared towards the right hemisphere. Fast marketing is a relatively new approach, which targets those that have developed brand loyalty and become offensive when they are offered a new alternative. This creates problems for advertisers trying to target new groups, so a blitz of free samples is distributed (fast marketing) so that everyone has a chance of trying out the new product. Consumers are then more likely to change their attitudes or opinions about the product, and so the advertisers will have succeeded. People are also more easily persuaded to change their minds after witnessing testimonials or adverts which use someone who they think is admirable or attractive, such as sports heroes or actresses (Pratkanis and Aronson, 1992). Advertisers typically pair an attractive person or item (unconditioned stimulus) with their product (conditioned stimulus) to produce a positive attitude towards their product (conditioned response). This helps to give positive attitudes towards the products.

Overview Impact of UNICEF for Vulnerable Children

Overview Impact of UNICEF for Vulnerable Children Executive summary Everyone all have the right to the lead the lives they choose free from abuse as a result of one vulnerable effects, danger to health and life or due to any other circumstances. Unfortunately there are times and scenarios where people are faced with neglects, treats to life, exploitation harm and abuse especially children. It is very important to ensure that people who are vulnerable receives all the basic support and assistance to keep them safe and protected all the time. United Nations International Children Emergency Funds (UNICEF) is part of the world’s organisations providing help and support to the vulnerable from all over the world after working in over one hundred and ninety (190 different countries. However, UNICEF is readily available to respond to emergencies that strike any person or countries delivering lifesaving help to children within 48 hours (UNICEF, 2014). This organisation helps in five major areas of concern which includes, violence exploitation and abuse, Disease, Hunger and malnutrition, war and conflict and Disasters. Furthermore, it can be seen that all this areas are the world’s most threatening scenarios which makes UNICEF the world most recognised organisation that provides support. It is however the only organisation that is specifically named under the United Nation (UN) convection on the rights of a child as a source of expert assistant and adviser. Table of Contents (Jump to) Executive summary INTRODUCTION WHY SUPPORT THE WORK OF THIS ORGANISATION INTRODUCTION A vulnerable person is referred to as anyone who is or may be, in any case unable to take care of his or herself financially, health wise or issues concerning significant harm or exploitation. This maybe as a result of mental illness, physical disabilities, sensory impairment, war, old age or as the case maybe. However, due to all these above vulnerability, such an individual or group of people are liable to receive care services in their houses, community or even country as a whole. This health care practices or support are usually carried out by registered organisation whose sole aim is to protect people in need and the vulnerable. UNICEF was originally establish by the united nation in December 1946 by the united nation to provide food, clothing to the European children after the World War 2, when the countries were facing disease and famine. UNICEF is part of the world’s leading organisation that provides support to vulnerable people. This organisation works for children and child rights and other related issues, having tentacles in over more than one hundred and ninety (190) countries, including families, local communities, business partners and Government to help each and every child reach their full potential. Fig 1 (UNICEF, 2014) WHY SUPPORT THE WORK OF THIS ORGANISATION UNICEF is known for their positive impact in the nation’s welfare considering the vulnerable and the less privileged people. Right now children and lots of people face violence, diseases, and hunger, war and natural disaster. This issue is getting alarming and due course to reduce it are really being concentrated on by organisation like SCOPE, OXFAM, NSPCC especially UNICEF. UNICEF helps ensure that most of the world’s children are in good condition, fed, vaccinated educated, protected and taken care of than any other leading organisation. UNICEF is based and established in over 190 countries in the world, influencing the laws, policies and customs of such countries in other to help benefit the vulnerable people or people in need. United Nation International Children Emergency Fund (UNICEF) is a charitable organisation that believes that every person’s lives matters throughout their life time right up until they die, and that no one deserves to be in an avoidable pain, sufferings or any kind of emotional distress. This organisation was established in order to conquer the barrier of poverty, violence, diseases and discrimination placed in every child’s path. Not supporting this kind of organisation after considering all the positive things and actions they carry out is like ignoring JESUS’s coming. ISSUES BEING ADDRESSED BY THE ORGANISATION UNICEF is the driving force that helps build a world where the rights of every child are realised. It is believed that nurturing and caring for children and the people in needs are the cornerstones of human progress. UNICEF focuses on five big and major dangers children faces in the world today. Which are; Violence, exploitation and abuse Disease Hunger and malnutrition War and conflict Disaster Violence, exploitation and abuse: According to the UNICEF UK report, â€Å"every five minutes a child dies as a result of violence, while more children live in fear and panic of physical, emotional and sexual abuse and however this has a long term effect on any children that is being exposed to such a bad experience. In some cases children are being beaten up, raped or even to the extent of murder in some cases as a result of violence. (UNICEF, 2010) Children that are victim of violence are likely to develop â€Å"soldiers exposed to combat† which means they later be lured into being a drug addict, drunk or mentally derailed due to series of horrible experience they went through. Post-traumatic stress disorder is one of the long lasting symptoms that tends to happen to children that have been abuse or victim of violence. Child trafficking is also one of the abuse which any children could face. As a charitable organisation, UNICEF helps protect these children and their families by setting up services and working as part of a team with the government to ensure national child protection system are effective. And also informative declarations are made to the communities to change their approach towards abuse and violence and know that it is not acceptable. Disease: Lots of children are in danger of deadly but preventable diseases e.g tuberculosis, tetanus, measles, polio, diphtheria and whooping cough. Children dies from these diseases as a result of lack of health care facilities in the country. And all these diseases can easily be prevented by immunisation. It is noted that children faces a lot of challenges but diseases is one of the greatest. 1 in 3 deaths of children under 5 years old are preventable by vaccines and 4 out of 5 children are immunised with the help of UNICEF. Every year a lot of children dies from disease such as cholera, typhoid and diarrhoeas due to inadequate access to safe water and sanitation services and lack of poor hygiene practice and this is one the major causes of under-five mortality. However UNICEF being the world’s largest vaccines distributor. They also support immunisation programmes in more than hundred countries to protect children live. When a certain country is going through natural disaster or any kind of epidemic disease, UNICEF is always there to provide vaccination campaigns. Furthermore, UNICEF works with more than ninety (90) countries to improve children live through better water supplies and sanitation facilities in schools and communities by promoting safe hygiene such as practising hand washing techniques, making sure they do everything it takes to stop disease spreading and killing. War and Conflict: Countries like South Sudan, central Africa, Republic of Iraq and Syria. War and conflict has put lives of millions of children in awful danger and treat. These children having lost their homes, families and loved ones and even their own lives in some cases. As a result of this, most of this children become vulnerable to many other dangers such as diseases, malnutrition, violence, exploitation, they often become orphans and homeless children. UNICEF are always there to provide lifesaving food, water, medicine, protection and psychological support to children whose lives have been ruined due to the effects of the war and conflicts. It also ensures that children caught up in war and conflicts gets the help they deserve in order to stay safe and strong. Hunger and malnutrition: Every human being needs food and water to survive. A lot of children are in danger because of inadequate supply of food and water. As a result of malnutrition a child dies every 15 seconds especially in parts of Africa. More children live with the lifetime effects such as physical disabilities and learning difficulties. When a child is born, the first couple thousand days tends to be the most crucial days in their lives. And so if they do not get enough nutrients during those days, their brains and bodies are liable to not developing properly. UNICEF helps mothers and communities to keep their children healthy and well nourished. It provides 80% of the emergency food that saves life. By making sure that children eat food that gives them enough nutrient they need in their body. This has helped cut the number of children that are badly affected by nearly 100 million since 1990. All this is because of the food provided by UNICEF. Disaster: Due to climatic changes, a lot of severe and frequent natural disaster, food crises and rainfall patterns changing are putting people especially children in danger. Natural disasters such as flood, earthquake, tsunami and typhoon results in children losing their homes, families and lives. After any kind of disaster, children are left vulnerable to many emotional breakdown, exploitation and this make so people homeless in the case of tsunami or flood, or death in some cases where people are being engulfed into the ground in the case of earthquake. However UNICEF as an organisation is always there to provide help for children that has gone through this terrible disaster in order to stay strong and focused and give them enough assurance that would encourage them they could still have the lives they never thought they would ever have again. With the help of the Government, people and UNICEF provides life-saving supplies for the children immediately after an emergency and also help the communities to help rebuild their homes, towns and schools or any damages caused as a result of the disaster. Conclusion After making child survival rates better than before, including all the above mentioned care being rendered to every vulnerable individual, UNICEF being a charitable organisation should be well publicised so that people and other less privileged or not well known communities and people can be reached by its good work. I would also like to suggest that everyone should embrace this organisation and continues to work with it so that the sharing of the important responsibility of helping and keeping vulnerable people safe is achieved. Bibliography UNICEF. (2010, January 10). Retrieved from UNICEF: http://www.unicef.org/whatwedo/ UNICEF. (2014, January 12). Retrieved from UNICEF: http://www.unicef.org.uk/mobile/about-unicef.html volunteer now. (2010, 12 22). safe guarding vulnerable adults . Retrieved from http://rqia.org.uk/cms_resources/safeguarding-vulnerable-adults-a-shared-responsibility-colour-nl.pdf Page | 1

Turnitin Sucks :: plagiarism police

Turnitin Sucks It's with a great deal of interest that I've been following the most recent uproar in the blogoshpere about Turnitin.com and about whether or not higher ed is taking the proverbial low ground in the ethical battles by the increasing use of Turnitin. It is my opinion and always has been that there is something fundamentally wrong with the whole process of requiring students to turn in their work to the plagiarism police. I think this graphic from the Honk Kong Polytechnic University is especially humorous. I didn't have their permission to show it on my site so I created my own sign at the Ronald McHummer site. About 2-3 years ago we had the conversation on campus about whether we should license (or is it subscribe to) the Turnitin service. Of course there were some people who were in favor of it, but the majority was put off by the same things that have always bothered me about the deal. The arguments at that time against using Turnitin appear to still be the main arguments. In no particular order, they include: "I am currently taking a course that requires me to submit my papers to Turnitin. My objection to Turnitin is that they are not only infringing my copyright, but that they are doing so for commercial profit. If they want to make money from storing my paper in a database, they should pay me for a license." (EricSmith comment on Slashdot) "Why are we violating authorial integrity to teach students that violating authorial integrity is wrong?" (by Bob, first comment) "can shift attention away from teaching students how to avoid plagiarism in the first place. In â€Å"Defining and Avoiding Plagiarism: The WPA Statement on Best Practices,† the Council of Writing Program Administrators urges teachers to â€Å"use plagiarism detection services cautiously,† for they should â€Å"never be used to justify the avoidance of responsible teaching methods.† "I find it more than a bit ironic, that this company works with WebCT and Blackboard, who argue that one should use Course Managment software to protect student's privacy (alah FERPA) when turnitin.com fundamentally violates student's rights." (Dave, Sept. 7, 18:05) "It's just like music composition. People with similar music education backgrounds end up producing similar music. That's just how it is. Are you seriously going to argue that the standard educational texts HAVEN'T been mined for every bloody original idea they contain a thousand times over?" (read the whole comment by Cadallin)

jack landon :: essays research papers fc

The idea of peaceful rebellion through nature is the basis for many books. Kipling was one of the first one to do it through many of his novels, but Jack London got a lot deeper into that concept. He was born in 1876 in San Francisco, an illegitimate child born to a single woman, but his mother did marry a man named John London, and named her son John London. This family moved a lot, but ended up in San Francisco again where John London, now known as Jack London worked in the bay patrol. Jack was one of the first ones to go to Alaska in the time of gold rush, he did not get rich with gold, but he recorded the Alaskan life and put it in his books. The series of books about Alaskan life are some of his most known works, such as "The Son of the Wolf" and White Fang, in which Jack London portrays the similar themes of the hard life in Alaska, the learning experience of men and animals, and the lifelong fight for survival. Oh what a hard life it was in Alaska. But why would anyone go there if it was so hard, one might ask. (Glass, 529) Well it was the gold rush of eighteen ninety eight, many looked north for a way to get rich easy, some looked for adventures, but there were not many of those. Jack London portrays the hard lives of the adventurers who went to the Klondike River valley for gold, but got a lot more than they burgeoned for. In one of the stories, from a collection called "The Son of the Wolf", Jack London described a mad hunt for gold. A person enters the yet innocent soil, near a stream, and as soon as he does, starts digging hungrily for gold. He finds some, but not even enough to keep, so he throws it away. He works without food for many hours, so engulfed by his task, that he doesn't even see that it's dark. This continues for several days, until he finds a lot of gold, by then the valley looks line a minefield. While digging he is shot in the back by a thief, but so overtaken by greed, he manages to beat his assassin down and kill him. And what's ironic, he wouldn't even touch a deer, but as his treasure is threatened to be taken away from him, he kills a person.

The Manipulative Sirens and Their Victims in Margaret Atwoods Siren So

The Manipulative Sirens and Their Victims in Margaret Atwood's Siren Song In Homer's Odyssey, the Sirens are mythical creatures whose enchanting voices lure sailors to their deaths. These women have fascinated people ever since Homer sung the lines of his epic, inspiring artists of many genres from oil paintings to films. In her poem "Siren Song," Margaret Atwood re-envisions the Sirens to draw a comparison between the myths and modern life. Atwood portrays men as victims of "Sirens" (women) by making her readers the victims. Atwood begins her poem with the speaker mysteriously introducing a secret. Speaking to her audience, the Siren--whose role is played in real life by women and paralleled by poets--attracts attention immediately with her luring phrases and vocabulary: "This is the one song everyone / would like to learn: the song / that is irresistible..." (1-3). Even with the word "siren" screaming, "Warning! Danger!" the loud ringing serves only to catch more notice. Readers respond with interest, wanting to hear this song and wondering why it is "irresistible" (3). Atwood uses colons in this first stanza as her tool for pulling readers into her story. Her colons hint at the revelation of this great secret; readers must read on to discover it. Rather than stopping abruptly, Atwood carries her thought to the second stanza by beginning it with a lower case letter. However the speaker does not continue that thought by telling the secret right away as the reader would expect. Instead Atwood gives the speaker a seductive voice through her description of the enigmatic power of the Siren song. The speaker teases readers with evidence of its strength that "forces men / to leap overboard" (4-5), plunging to their deaths. ... ...t works every time" (27). In "Siren Song," Atwood plays off the mythical idea that Sirens seduce their victims in order to demonstrate the same manipulative tendencies in women and poets-women seduce men; poets seduce their readers. She proves her theory by exercising it and capturing her readers in her own poem. Her carefully crafted language forms a trap for her readers, demonstrating poetry's powerfully seductive nature. Readers become entranced in her story, and, after facing death as the Siren's (Atwood's) victims, her readers agree that this is "the song / that is irresistible..." (2-3) and "it works every time" (27). Works Cited Hamilton, Edith. Mythology: Timeless Tales of Gods and Heroes. New York: Mentor, 1990. VanSpanckeren, Kathryn and Jan Garden Castro. Margaret Atwood: Vision and Forms. Carbondale: Southern Illinois University Press, 1988.

Individual Health Assessment Essay

Client/Patient Initials: DN| Sex: M| Age: 66 | Occupation of Client/Patient: Retired| Health History/Review of Systems(Complete and systematic review of systems)| Neurological System (headaches, head injuries, dizziness, convulsions, tremors, weakness, numbness, tingling, difficulty speaking, difficulty swallowing, etc., medications):No complaints of headaches, no past head injuries, no complaints of dizziness, no history of convulsion, tremors or weakness. The patient states he has had no numbness, tingling, or unsteady gait. The patient denies dysphagia or dysphasia. | Head and Neck (pain, headaches, head/neck injury, neck pain, lumps/swelling, surgeries on head/neck, medications):The patient denies head pain, head or neck injury or trauma, no nodules or surgeries. The patient denies taking medication for head or neck. | Eyes (eye pain, blurred vision, history of crossed eyes, redness/swelling in eyes, watering, tearing, injury/surgery to eye, glaucoma testing, vision test, glasses or contacts, medications):The patient does wear corrective glasses. The patient denies redness or swelling in eyes nor watering. The patient denies history of eye injury or surgery. | Ears (earache or other ear pain, history of ear infections, discharge from ears, history of surgery, difficulty hearing, environmental noise exposure, vertigo, medications):The patient denies ear pain or recent ear infections. The patient does have a bandage to right ear stating he just â€Å"had skin cancer removed†. Incision intact. No surrounding redness or swelling. The patient denies drainage. The patient denies vertigo. | Nose, Mouth, and Throat (discharge, sores or lesions, pain, nosebleeds, bleeding gums, sore throat, allergies, surgeries, usual dental care, medications):The patient denies sore throat, runny nose, or sores to mouth. The patient has poor  dentition and states he sees a dentist regularly. The patient states he brushes his teeth twice daily. The patient denies seasonal allergies. | Skin, Hair and Nails (skin disease, changes in color, changes in a mole, excessive dryness or moisture, itching, bruising, rash or lesions, recent hair loss, changing nails, environmental hazards/exposures, medications):The patient denies excessive dryness or excessive moisture to skin. The patient states history of skin cancer. The patient states he has had several â€Å"spots removed† for skin cancer including his nose, right ear, and cheek. The patient denies bruising easily. | Breasts and Axilla (pain or tenderness, lumps, nipple discharge, rash, swelling, trauma or injury to breast, mammography, breast self-exam, medications):The patient denies pain or tenderness to breasts. The patient denies rash or swelling to breasts. | Peripheral Vascular and Lymphatic System (leg pain, cramps, skin changes in arms or legs, swelling in legs or ankles, swollen glands, medications):The patient denies leg pain or cramping. The patient denies swelling in lower extremities and denies taking medications to increase circulation. | Cardiovascular System (chest pain or tightness, SOB, cough, swelling of feet or hands, family history of cardiac disease, tire easily, self-history of heart disease, medications):The patient states he has a history of heart attack and high blood pressure. The patient denies shortness of breath or recent chest pain. The patient states he currently takes Coreg and Aspirin daily. | Thorax and Lungs (cough, SOB, pain on inspiration or expiration, chest pain with breathing, history of lung disease, smoking history, living/working conditions that affect breathing, last TB skin test, flu shot, pneumococcal vaccine, chest x-ray, medications):The patient denies cough or shortness of breath. The patient denies chest pain upon inspiration or expiration. The patient denies lung disease. The patient states he stopped smoking 32 years ago. The patient states he is up to date on his flu vaccination as well as his pneumonia vaccination. | Musculoskeletal System (joint pain; stiffness; swelling, heat, redness in joints; limitation of movement; muscle pain or cramping; deformity of bone or joint; accidents or trauma to bones; back pain; difficulty with activity of daily living, medications):The patient denies joint pain or stiffness. The patient denies muscle pain or cramping. The patient denies deformity of bones or joint. The patient denies history of trauma or accident to bones or muscle. The patient  denies debilitation to activities of daily living. | Gastrointestinal System (change in appetite – increase or loss; difficulty swallowing; foods not tolerated; abdominal pain; nausea or vomiting; frequency of BM; history of GI disease, ulcers, medications):The patient denies changes in appetite. The patient denies difficulty swal lowing. The patient denies foods that are not tolerated. The patient denies frequent nausea or vomiting. The patient states he has a regular bowel movement daily. The patient denies history of GI ulcers or taking medications for GERD or acid reflux. | Genitourinary System (recent change, frequency, urgency, nocturia, dysuria, polyuria, oliguria, hesitancy or straining, urine color, narrowed stream, incontinence, history of urinary disease, pain in flank, groin, suprapubic region or low back):The patient denies urgency, frequency, or dysuria. The patient denies polyuria. The patient states history of kidney stones. The patient denies incontinence or flank pain. The patient denies groin pain or low back pain. | Physical Examination(Comprehensive examination of each system. Record findings.)| Neurological System (exam of all 12 cranial nerves, motor and sensory assessments):Cranial Nerve I – Sense of smell intact evidenced by smelling an onion as well as cinnamon with eyes closed. Cranial Nerve II – Snellen eye chart eye exam shower 20/40 in bilateral eyes without corrective lenses. Patient is 20/20 in bilateral eyes with corrective lenses. Cranial Nerve II, IV, and VI – Pupils equal, round, and reactive to light and accommodation. Extraocular movements are within normal limits. Cranial Nerve V – Mastication muscles are equal bilaterally. Cranial Nerve VII – Facial symmetry noted. Facial nerves function appears within normal limits. Cranial Nerve VIII – Normal hearing functioned noted with hearing soft spoken w ords as well as normal conversation. Cranial Nerve IX and X – The patient has a positive gag reflex as well as normal appearing uvula and soft palate. Cranial Nerve XI – The sternocleidomastoid and trapezius muscles are symmetric. Neck and head with full range of motion. Shoulder shrug showing trapezius muscle equal bilaterally. Cranial Nerve XII – The patient’s speech is within normal limits with a midline tongue. No sores, lesions, or abnormalities of tongue noted. | Head and Neck (palpate the skull, inspect the neck, inspect the face, palpate the lymph nodes, palpate the trachea, palpate and auscultate the thyroid gland):Face is symmetric. Trachea is midline. Lymph nodes within normal limits with no  goiter noted. The patient has full range of motion to head and neck. The patient’s head is without nodules noted. The patient has strong carotid pulses present bilaterally. | Eyes (test visual acuity, visual fields, extraocular muscle function, inspect external eye structures, inspect anterior eyeball structures, inspect ocular fundus): Patient is 20/20 in bilateral eyes with corrective lenses. Extraocular movements are intact. No nystagimus or strabismus noted. Pupils are equal, round, and reactive to light and accommodation. No drainage or redness noted to bilateral eyes. Conjunctiva are pink, sclera white without redness noted. | Ears (inspect external structure, otoscopic examination, inspect tympanic membrane, test hearing acuity):The patient’s ears are symmetric. The patient has a dressing to right ear from recent skin cancer removal. Incision clear without redness or drainage. The patient’s he aring within normal limits. Bilateral tympanic membranes intact and pearly gray with normal light reflex. No perforations noted. Ear canal free of drainage. | Nose, Mouth, and Throat (Inspect and palpate the nose, palpate the sinus area, inspect the mouth, inspect the throat):The patient’s nose is symmetric with no nasal drainage noted. Nasal septum midline. The patient denies tenderness of the external nares. Nasal mucosa is pink and within normal limits. Nares patent. No nasal flaring noted. Mouth within normal limits with no sores or blisters noted to tongue. Tongue is midline. Tonsils are pink with no swelling noted. The patient has no dental caries noted, but several fillings noted. | Skin, Hair and Nails (inspect and palpate skin, temperature, moisture, lesions, inspect and palpate hair, distribution, texture, inspect and palpate nails, contour, color, teach self-examination techniques):The patient’s skin with no dryness, rashes, or acne noted. The patient has a scar noted to his nose, right ear, and left cheek. The patient states this is areas of skin cancer that have been removed. Skin turgor within normal limits with no tenting. The patient’s hair is thin with no signs of dandruff. The patient’s nails are not brittle. No clubbing noted. Capillary refill is less than three seconds. | Breasts and Axilla (deferred for purpose of class assignment)| Peripheral Vascular and Lymphatic System (inspect arms, symmetry, pulses; inspect legs, venous pattern, varicosities, pulses, color, swelling, lumps):The patient has no swelling noted to upper or lower extremities. Skin color within normal limits with no discoloration. Peripheral pulses are  strong and equal bilaterally. The patient’s legs are without varicosities. | Cardiovascular System (inspect and palpate carotid arteries, jugular venous system, precordium heave or lift, apical impulse; auscultate rate and rhythm; identify S1 and S2, any extra heart soun ds, murmur):The patient’s blood pressure is 128/78, pulse 68. Upon auscultation, the apical pulse is also 68 with regular rate and rhythm. No murmur or arrhythmia noted. S1 and S2 noted without murmur. No bruit noted. No jugular vein distention noted. | Thorax and Lungs (inspect thoracic cage, symmetry, tactile fremitus, trachea; palpate symmetrical expansion;, percussion of anterior, lateral and posterior, abnormal breathing sounds):The patient’s chest has equal and bilateral rise and fall with good muscle tone. The patient denies chest tenderness upon palpation. Respiratory rate 17 breaths per minute and regular. Tactile fremitus symmetrical over posterior lung area of the back. Lungs sounds clear in all four lobes. | Musculoskeletal System (inspect cervical spine for size, contour, swelling, mass, deformity, pain, range of motion; inspect shoulders for size, color, contour, swelling, mass, deformity, pain, range of motion; inspect elbows for size, color, contour, swelling, mass, deformity, pain, range of motion; inspect wrist and hands for size, color, contour, swelling, mass, deformity, pain, range of motion; inspect hips for size, color, contour, swelling, mass, deformity, pain, range of motion; inspect knees for size, color, contour, swelling, mass, deformity, pain, range of motion; inspect ankles and feet for size, color, contour, swelling, mass, deformity, pain and range of motion):The patient has no curvature noted to spine. The spine is without swelling or deformity. The patient denies cervical tenderness or pain. The patient’s shoulders are symmetric with full range of motion. The patient’s elbows are free of deformity with full range of motion. The patient denies pain to elbows. The patient’s wrist are free of deformity with full range of motion. The patient denies pain to wrists. The patient’s hands are free of deformity with full range of motion. The patient denies pain to hands. The patient has healed scars from bilateral carpal tunnel surgery. The patient’s hips are symmetric with full range of motion. The patient denies pain to hips. The patient’s knees are symmetric with full range of motion. No masses or deformities noted. The patient denies pain to knees. The patient’s knees are symmetric without obvious masses. The patient has full range of motion to bilateral  knees. The patient denies pain to bilateral knees. The patient’s feet are without swelling. The patient has full range of motion to ankle and foot. No obvious deformities or masses noted. Skin is intact to bilateral feet. (Jarvis, 2012).| Gastrointestinal System (contour of abdomen, general symmetry, skin color and condition, pulsation and movement, umbilicus, hair distribution; auscultate bowel sound;, percuss all four quadrants; percuss border of liver; light palpation in all four quadrants– muscle wall, tenderness, enlarged organs, masses, rebound tenderness, CVA tenderness):The patient’s abdomen is symmetric, soft, and round. The patient has normal hair distribution with skin pin k. The patient denies tenderness to all four quadrants. Bowel sounds normoactive x4 quadrants. No masses palpated. Liver palpates within normal limits. | Genitourinary System (deferred for purpose of this class)| FHP Assessment| Cognitive-Perceptual Pattern:The patient has no cognitive defects noted. | Nutritional-Metabolic Pattern:The patient states he eats breakfast, lunch, and dinner. The patient states he tries to watch what he eats. He does however state he has a weakness for ice cream. | Sexuality-Reproductive Pattern:The patient states he has been married to his wife for 28 years. He denies problems or issues with his sex life and states he is satisfied. | Pattern of EliminationThe patient states he has a regular bowel movement daily. The patient denies problems with diarrhea or constipation. The patient denies any problems with urination. The patient denies waking at night to urinate. | Pattern of Activity and Exercise:The patient states since retirement, he has slacked on his daily exercise. The patient states the only exercise he gets is daily yard work and gardening. The patient states he used to take a mile long walk, but has slacked off of that. | Pattern of Sleep and Rest:The patient states he gets 7 hours of sleep nightly. The patient denies waking throughout the night. | Pattern of Self-Perception and Self-Concept:The patient presents as a confident male who has continuous eye contact. | Summarize Your Findings(Use format that provides logical progression of assessment.)| Situation (reason for seeking care, patient statements):The patient presents today for a recheck of his healing incision to right ear status post removal of skin cancer. | Background (health and family history, recent observations):The patient  states he has a history of several skin cancer spots that have been previously removed. The patient states his mother passed away from lung cancer and his father with brain cancer. The patient denies drainage or surrounding redness to area. The patient states he applied antibiotic ointment as well as a dressing twice daily. | Assessment (assessment of health state or problems, nursing diagnosis):The patient has a healing incision noted to right ear. This incision is free of drainage or redne ss. Nursing Diagnosis: Risk for infection related to incision to right ear (Gulanick & Myers, 2007). | Recommendation (diagnostic evaluation, follow-up care, patient education teaching including health promotion education):The patient needs to continue to apply the antibiotic ointment as well as dressing to the ear twice daily. The patient needs to continue to observe the area for drainage, redness, or signs of infection. The patient needs to continue to inspect his skin for areas that may be suspicious for additional skin cancer lesions. The patient is educated on proper hand-washing skills as well as signs of fever or illness. The patient is also educated on the importance of follow up with his dermatologist. | * * * * * * References Gulanick, M., & Myers, J. (2007). Nursing care plans: Diagnosis, interventions, and outcomes. (6th ed.). St. Louis, Missouri: Elsevier Mosby. Jarvis, C. (2012). Physical Examination & Health Assessment (6th ed.). St. Louis, Missouri: Elsevier Saunders.

Chemistry Study Guide Acids and Alkalis

Interactive Science 2B Chapter Summary | | Chapter 10 ComMon Acids and Alkalis 10. 1 Acids and Alkalis 1. Acids taste sour. Many fruits contain acids. 2. The three mineral acids commonly found in the laboratory are hydrochloric acid, sulphuric acid and nitric acid. 3. Alkalis taste bitter and feel soapy or slippery. 4. The common alkalis found in the laboratory are sodium hydroxide solution, potassium hydroxide solution, calcium hydroxide solution and ammonia solution. 0. 2 Acid-Alkali Indicators 1. An acid-alkali indicator shows different colours in acids and alkalis. It can be used to test acids and alkalis. 2. Natural indicators can be made from some deeply coloured plants. 3. Acids turn blue litmus paper red whereas alkalis turn red litmus paper blue. Distilled water does not change the colour of litmus paper. It is a neutral substance. 4. The pH value shows the degree of acidity or alkalinity of a substance. 5. The pH value of a substance can be measured by using universal indic ator, pH paper or a pH meter. 6.Low pH values mean high acidity (or low alkalinity). 7. High pH values mean high alkalinity (or low acidity). 8. Substances with pH values < 7 :acidic; pH values = 7 :neutral; pH values > 7:alkaline. 10. 3 Acids and Corrosion 1. Dilute acids react with some metals and produce hydrogen. 2. Test for hydrogen: Put a burning splint near the mouth of a test tube containing the gas. If the gas is hydrogen, it burns with a ‘pop' sound. 3. The rate of reaction of some metals with dilute hydrochloric acid or dilute sulphuric acid: maznesium > zinc> iron > copper (no reaction) . Carbonates react with acids and give carbon dioxide. 5. Marble and limestone mainly contain calcium carbonate. They are used as building materials and they can be corroded by acids. 10. 4 Safety Related to the Use of Acids and Alkalis 1. Strong acids / alkalis are corrosive. Weak acids / alkalis are generally less corrosive. 2. Dilute acids / alkalis contain a low percentage of ac ids / alkalis. Concentrated acids / alkalis contain a high percentage of acids / alkalis. 3. Concentrated strong acids and alkalis are highly corrosive. 4. Safety measure in handling strong acids and alkalis |Reason | |(a) Stick the hazard warning label ‘corrosive ‘ on the surface|To warn users about the corrosive property of the chemicals. | |of the container. | | |(b) Wear safety spectacles. |To prevent the acids and alkalis from getting into the eyes. | |(c) Put on protective gloves. |To prevent our skin from contact with the acids or alkalis. | |(d) Wear laboratory coat. |To prevent damage of clothing and body. |(e) Work in a fume cupboard. |To prevent vapours of the acids or alkalis from irritating our| | |eyes and respiratory system. | 5. To dilute a concentrated acid or alkali, always add it slowly to a large amount of water with stirring. Never pour water into a concentrated acid or alkali. 6. The first step in treating acid or alkali spillage on our body is to w ash with plenty of water. 10. 5 Acid Rain 1. Clean or normal rain has a pH value of 5. 6. 2. Acid rain has a pH value lower than 5. 6. 3. Practice test:Â  answer keyAcid rain is mainly caused by the acidic pollutant gases sulphur dioxide and nitrogen oxides. 4. The main sources of sulphur dioxide and nitrogen oxides in the air are motor vehicles, power stations and factories. 5. Acid rain may ? corrode structures made of metals, marble and limestone, ? kill fish and plants in lakes and rivers, and ? slow down plant growth and even kill plants. 6. The government, industries and citizens should work together to reduce the release of sulphur dioxide and nitrogen oxides, which cause acid rain. 10. 6 Neutralisation 1. An alkali and an acid can neutralise each other. . Neutralisation occurs when an alkali is mixed with an acid until the resulting solution becomes neutral (pH = 7). 3. When an acid is neutralised with an alkali, a salt and water are formed. The word equation for neutralisation is: Alkali + Acid (Salt + Water 4. Antacids are weak alkalis used to neutralise excess acid in the stomach. 5. Weak acids, such as eth anoic acid in vinegar, can be used to neutralise the alkaline stings of wasps. 6. Weak alkalis, such as baking soda (sodium hydrogencarbonate), can be used to neutralise the acidic stings or bites of bees, ants and mosquitoes. . Weak alkalis, such as slaked lime (calcium hydroxide) and powdered limestone, can be added to acidic soil to raise the pH for plant growth. 8. Acids in industrial wastes can be neutralised by adding alkalis such as sodium hydroxide, while alkalis can be neutralised by adding acids such as sulphuric acid. 10. 7 Daily Uses of Acids and Alkalis 1. Acids and alkalis can be used in cleaners to remove stains and grease. 2. Acids such as ethanoic acid can be used to preserve food. 3. Acids can be used to prevent the browning of fruits. ———————– [pic] [pic]

A World Without Computer

I have once believed that the world would not change much because I’m not interested in computers at all, but it turned out to be quite the opposite. When I got up early in the morning, I found the sun still shining in the sky, the streets were still congested with cars. â€Å" Oh, I have said that, nothing will happen! † I murmured to myself. On my way to my school, everything was going in order. â€Å"Ha!It,s peculiar that there are still a lot of people living on computers while I cannot find the change they have brought to the society, you see, nothing changed at all!† A few minutes later, I arrived at the school safe and sound. Oh!†I was surprised by the new utensil in my familiar classroom when I took the first pave into the classroom. The place where the big computer in our classroom should have been is now put a new blackboard in. And the teacher stepped into the classroom with a thick pile of books instead of a laptop. â€Å"Oh, yes. †I began to realize that the computers have disappeared in our life. At 12 o,clock, when I finished my lunch ,I walked into the library as usual to go to translate the English book with a PC . To my surprise, I found several students looking up some words from the dictionary . They were sitting on wooden chairs in the room where computers used to be placed in. â€Å"God!†I uttered,â€Å" I will come to know it soon. † After spending the whole computerless day in the school, I went home with the feeling of something’s lose. I was not surprised to see the empty table where the computer had been putting for so long a time . when I entered my room, suddenly I realized that I should hand in some paper about the physic experiments. Soon, I was in a dreadful mass. For piles of books were placed in front of me, and I was buring my head into the paper. I was obliged to check it up all the books I had. Because I couldn’t click the mouse and browse through the ?any more. Finally, I managed to finish the papers and lay in the soft sofa. â€Å"Oh,I felt that I cannot stay alive without a computer ,Hope that it will show up tomorrow. †I was so tired that I quickly fall asleep. I dreamed of various kinds of computers. Oh, a world without computers is terrible!

Macbeth: A Failure As King? Essay

To be regarded as a great king involves many important factors such as being honorable, gracious, and fair. It is far more difficult to regard a king as being great than as being a failure. In Macbeth there are examples of great kings as well as failures as kings. Duncan is a fair and gracious king who is kind to all of his subjects, and Malcolm has the potential to be a great king through the way in which he fights to overthrow Macbeth. Macbeth, however, through his lack of noble qualities is another story. Through arrogance, actions, and cowardice versus bravery Macbeth emerges as the only true failure as a king. Arrogance surfaces in Macbeth because the protagonist believes that he knows better about everything than anyone else. For example, Macbeth is arrogant to his own thoughts and feelings. He easily lets Lady Macbeth manipulate him into killing Duncan by questioning his manhood. Again, Macbeth is just as arrogant when he quickly dismisses Macduff as a threat because an apparition tells him that â€Å"none of a woman born shall harm Macbeth† (IV. i 86-87). Only after a short while does Macbeth decide to kill Macduff, and only as a precaution in case Macduff was actually not born of a woman, which Macbeth does not know, and does not even plan on finding out. Finally, Macbeth is very arrogant when an apparition tells him that he will be overthrown when Birnam wood comes to him: That will never be: Who can impress the forest, bid the tree Unfix his earth † bound root? Sweet bodements! Good! Rebellious dead, rise near till the wood Of Birnam rise, and our high plac’d Macbeth Shall live the lease of nature, pay his breath To time and mortal custom (IV. i 103-109) Macbeth feels very secure in his position as king of Scotland, and that he has absolutely nothing to worry about. He does not even attempt to decipher the riddle. Macbeth’s arrogance is brought on by the seeming sureness of his position and by excess pride, and it is a huge cause of his downfall. Actions reflect largely upon the type of person one is and whether one will be a success or a failure. To begin with, Macbeth kills Duncan, who is also a king. The only reason he kills Duncan is that Macbeth has ambition to become the king. Subsequently, Macbeth kills Banquo because he is a threat to him, and he, or his sons, could take the throne away from Macbeth at any  time, or so Macbeth believes: To be thus, is nothing, But to be safely thus: our fears in Banquo Stick deep; and in his royalty of nature Reigns that which would be fear’d: â€Å"tis much he dares, And, to that dauntless temper of his mind, He hath a wisdom that doth guide his valour To act in safety. There is none but he Whose being I do fear; and under him My genius is rebuked, as it is said Mark Anthony’s was by Caesar. He chid the sisters, When first they put the name of king upon me, And bade them speak to him; then prophet like They hail’d him father to a line of kings: Upon my head they placed a fruitless crown, And a barren scepter in my gripe, Thence to be wrench’d with an unlineal hand (III. i 52-67) This heartless murder demonstrates Macbeth’s ruthless actions which cause chaos, since the Great Chain of Being has been disturbed. Last of all, Macbeth once again shows his cruelty with the murders of McDuff’s family. Macbeth originally set out only to kill McDuff, and only slaughters McDuff’s family just to make sure that in the future none of them will be able to harm him. Macbeth is not remorseful in any way for any of his actions, and is a cold-blooded killer. Cowardice and bravery determine whether a character will become a success or a failure in life. If one is a coward, one cannot properly rule a country because one will not be able to stand up to any opposition, and be a guide to doing the right things for others. In fact, Macbeth fulfills his own destiny knowingly when he and Lady Macbeth plot to murder Duncan. Even though Macbeth wants to become king desperately, right before the murder he becomes a coward and tries to back out: We will proceed no further in this business: He hath honour’d me of late; and I have bought Golden opinions from all sorts of people, Which would be worn now in their newest gloss, Not cast aside so soon. (I. vii 33-37) Only after Lady Macbeth’s persuasion and manipulation does Macbeth regain a bit of bravery to proceed with the murder. In addition, Macbeth is a coward because he manipulates others into doing his â€Å"dirty work† for him, as for example, arranging the murder of Banquo: Do you find your patience so predominant in your nature, That you can let this go? Are you so gospell’d, To pray for this good man and for his issue, Whose heavy hand hath bow’d you to the grave And beggar’d yours for ever? (III.i 93-98) Macbeth is not involved in any of the killings, other than Duncan’s, and he cowardly hides behind murderers to avoid any guilt he  may have. In comparison, Macbeth shows bravery at the end of the play. Macbeth shows that he is capable of bravery when he does not give up without a fight: I will not yield, To kiss the ground before young Malcolm’s feet, And to be baited with the rabble’s curse. Though Birnam wood be come to Dunsinane, And thou oppos’d, being of no woman born, Yet I will try the last. Before my body I will throw my warlike shield: lay on, Macduff, (V.viii 32-38) Macbeth knows that he will be overthrown since everything the apparitions said would have to happen for him to be overthrown actually happened, but he still has faith in himself, and continues fighting. Though Macbeth demonstrates both cowardice and bravery, his cowardice far more apparent and intentional, and his bravery is only self beneficial and, therefore, selfish. Through arrogance, actions and cowardice versus bravery, the protagonist in Macbeth , is regarded as a failure because of his selfishness, and utter lack of remorse for his actions. While other kings strive to do good, Macbeth dwells further and further into evilness and makes it apparent he is the only true failure as a king.

Constructivism and Teaching English Assignment Example | Topics and Well Written Essays - 3000 words

Constructivism and Teaching English - Assignment Example Although constructivism might provide a model of knowing and learning that has important implications for classroom practices, it does not translate neatly into a set of pedagogical practices. The implementation of the constructivist approach is still worth discussion and clarification. This paper will highlight challenges associated with implementing constructivism in teaching English to speakers of other languages. Much writing has been done about theories of constructivism and the connection to superior learning results; however, there is no "consolidated" discussion of the foundations, results, and practical issues of constructivism. According to Marlowe and Page (1998), even when teachers recognise the value of and want to use constructivist approaches in their classrooms, their efforts often produce less than what they expected. There have been attempts to make constructivism operational so that classroom teachers can more rapidly apply constructivist theory to practice. The pr oblem is that the application of constructivism in classrooms is "neither widespread nor systematic". Constructivist propositions can seem fairly simple but hundreds of observations of and questions from pre-service and in ¬ service teachers over the past 10 years show that they are not. Teachers and administrators who already work with constructivist reform initiatives need guidelines to help with the implementation. Moreover, development of a constructivist view of learning as a basis for instruction implies fundamental changes.

Effects of earthquakes on people and properties Research Paper

Effects of earthquakes on people and properties - Research Paper Example The highest ever disaster caused by an earthquake occurred on January 24, 1556 taking a toll of 8, 30,000 lives in Shensi province of China. Affected people bear the risk of loosing their property, as the whole city gets changed into debris. There is double burden of evacuation besides the property damage, which is equally torturing as is the occurrence of an earthquake. After being evacuated people are compelled to live under the sky as the property is destroyed (Asimov 1998). Powerful earthquakes put people and property in danger by swaying buildings and creating cracks beneath resulting in landslides. Such powerful earthquakes have caused huge destruction of property including bridges, water tanks, sewer, and utility services the world over wherever they have occurred. Damage increases multifold where soil is soft due to water saturation, which enlarges the circumference of ground movements. On slanting slopes, soil starts falling during the occurrence of earthquakes, causing landslides. Tsunami is an indirect reaction of earthquake, causing more loss of life and property than the earthquake itself because of powerful sea waves (USGS 1997). The effect of earthquakes is measured through their intensity and magnitude. Intensity of the earthquake is measured by the violence of feeling its impact at different places of the affected area. The magnitude of the violence is decided by the effect on buildings, grounds, and the people. The intensity scale of determining the loss of people and property is different for different countries. In most of the America, the Modified Mercalli Intensity Scale having 12 intensity levels is used. Earthquake of intensity I is hardly felt. Intensity II is noticed by people resting on the top floors of the building. Earthquake of intensity III is felt while remaining inside of the upper floor buildings. Effect of intensity IV can be

Applying Theory to Practice Research Paper Example | Topics and Well Written Essays - 1750 words

Applying Theory to Practice - Research Paper Example For more than 20 years , critical thinking has been put forward to emphasize on nursing practice and education (Cody , 2002) . Science based nursing practice is utilized in effective delivery of nursing care. Models of nursing practice provide the nursing knowledge framework in the provision of theory based care. (Burretti, 1988). A good foundation for nursing can be created and further be broadened by applying a theory in nursing practice (Karnick, 2008). Jean Watson is a nurse theorist whose cardinal focus is based on human caring. Watson’s (2008) theory of human caring is broadly applied in nursing practice nursing in its knowledge acquisition and application in practice is identified as a science of caring which has a philosophical and ethical implications. The humanity of a nurse embraces the humanity of others in order to preserve and maintain the dignity one of one’s self being and that of others under the same care. This implies that human beings are connected t o one another in caring process. It also implies that in a transpersonal caring relationship, a holistic approach is used (Watson, 1992). OVERVIEW OF WATSON’S CARING THEORY Watson was born in 1940 in West Virginia and grew in as extended family setup (Tomey & Alligood , 2006). At the University of Colorado, she became dean of the school of Nursing and later at the same university, she became a well known professor. Watson established the center for Human Caring, which she served as the director, in Colorado. She also started the nursing doctoral program at the University of Colorado (Margaret Jean, 1997) . Derived from personal beliefs, Values and experiences. Watson established the Theory of Human caring which formed part of her doctoral studies. In her educational background , she earned her undergraduate degree in nursing and psychology and health nursing from University of Colorado from where she also earned her Doctorate degree in educational psychology and counseling . Dr. Watson is a fellow in the American Academy of nursing. She has national and international honors. Most of her publications describing her theory and philosophy of human caring are studied by nurses in most parts of the world. According to Watson (2001)

Compare and contrast Essay Example | Topics and Well Written Essays - 250 words

Compare and contrast - Essay Example This essay aims to provide the similarities and differences of school library and Internet on the role they play on the life of a student. Both the Internet and the library are great sources of information that provides students with relevant information for their studies. The difference is that the library can store only a limited number of books, information, and materials necessary for research and learning while almost everything you need to know and wanted to find out can be access online. But in terms of reliability and accuracy, the library still tops as the leading source of information. Information over the Internet can easily be altered and edited anonymously and anyone can make a claim or assertion on it, while books and several materials in the library are in print sources that makes editing and alteration too way impossible thus assuring researchers for accurate and reliable information (Fleming). The emergence and widespread use of Internet by students for their educational and research needs has replaced the role school libraries play in the life of a student. Because the Internet works faster and way more convenient than libraries, students depend on this technology for quicker and accessible research. Despite their differences, both are significant tools in providing students access to relevant information and supports the development of their research skills (â€Å"The Role

The use of Mobile Phones in Marketing Coursework

The use of Mobile Phones in Marketing - Coursework Example A majority of these text messages are personal. However, businesses – particularly small businesses – can use SMS to their advantage. However, the mobile is increasingly more versatile and afros diverse ways in which it can be used by business enterprises 2. Using SMS to Advertise If you have a new product, service, offer, announcement, etc, you can effectively target your customers by sending them a SMS. Most of the latest mobile phones allow you to send a single text message to multiple recipients. The only disadvantage is that many of these phones have a maximum recipient number of around 10 (at the very most). However, in older mobile phones sets, the message has to be sent to multiple customers by choosing and sending them one by one, which takes much time. However, messages can also be sent using the personal computer just as it can be done using a handy mobile phone. The messages can be sent simultaneously to multiple recipients by using software that is availabl e freely n the internet. In this respect, this is similar to sending email messages by accounts like Yahoo or Google. This is particularly useful in case the mailing list is large. Essentially, the software acts similar to an email account allowing recipients to reply to you (this can even be delivered in the style of an email if required). 3. Mobile marketing Mobile marketing is a term used to refer to any one of two distinct categories of ways of adopting marketing suing mobile technology. Thus, one is the relatively new, yet common utility of mobile phones for marketing purposes. Here, there is a so called horizontal telecommunication convergence where the mobile phone plays a key role in garnering clientele or business for the enterprise. Another way that the term mobile marketing is used is actually as a more traditional utility and in this case, marketing is affected in a moving fashion; for example, technology road shows or moving billboards. However, although there are vario us definitions for mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as "the use of the mobile medium as a means of marketing communication" or "distribution of any kind of promotional or advertising messages to customers through wireless networks" (http://www.a1vm.com). A more specific definition would be the definition of mobile marketing as the use of interactive and wireless media so as to provide customers with time and location sensitive, as well as personalized information that can promotes goods and services or even ideas, for creating value for all stakeholders of the business (Blackett, 2011). As recently as in November 2009, the Mobile Marketing Association  updated its definition of Mobile Marketing as follows: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network (Mobile Marketing Association, 2009). Commonly, mobile marketing is also known as wireless marketing. However the term does not imply that it is necessarily mobile. For instance, a consumer’s communications with a website from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network would qualify as wireless but would not be termed as mobile communications. Again, the increase in use of smart

Illegal immigrants in the US Essay Example | Topics and Well Written Essays - 1250 words

Illegal immigrants in the US - Essay Example Intellectuals, officials from the government, and policy analysts have attempted to find out the social, economic, and political aftermaths of illegal immigration. Specifically, there has been intense argument on whether illegal immigrants have positive impacts on the American society and whether they should be allowed to live in America or be deported to their countries of orign. Since the matter relates very much to the nation’s politics and economy, it has become a subject of study and debate (Kenney 21). While various studies have shown that to some extent, immigrants are bad for the American nation, others have shown that they are good for the nation. I believe that illegal immigrants do benefit the American nation and they should be allowed to live in the United States because they provide cheap labor, do not get any benefits from the system, it is morally wrong to dport them, deporting illegal immigrants will be very costly, and that the United States was built from imm igrants. Numerous surveys show that a consensus exists amongst scores of policy analysts and economists of the fact that both illegal and legal immigration is beneficial to the economy as gives net boost to the economy, provide cheap labor, broaden the market for goods and services, and reduce the cost of goods and services (West 430). Inarguably, illegal immigrants are good mainly for the labor market as they take up low-paying jobs that American citizens and some legal migrants might not want. They supply labor to industries at a cost that is relatively lower. Since many illegal workers are desperate for work, they are prepared to accept lower pay unlike actual citizens and legal immigrants. This is critical because it assists in the reduction of many industries’ labor costs and hence boosts their effectiveness (Kenny 55). Additionally, they increase consumer demand as they broaden the market for goods and services. This is because they lead to an

Has the IMF played a condtructive or destructive role Does it serve Essay - 1

Has the IMF played a condtructive or destructive role Does it serve any purpose in the 21st century - Essay Example The IMF has grown and experienced changes over the last years. Many have embraced this change, while there has been some that have not accepted it. Its members have been increasing, from the initial thirty to over 188 members. This organisation claims to foster financial stability, global monetary corporation and economic stability to its members (Freytag pg 20-30). Its objectives are geared towards promoting international economic, Corporation, creation of employment, establishing sustainable exchange rate and availing funding to its member states. The role of the international fund about the 21st century is addressed by analysing the success and failure rate. Since its debut, this organisation has funded numerous nations, where there has been failure or success. The facts present a concrete factor that present this organisation as failing. Though there are success cases, the failures often lower the impact of these cases. One notable case is the one witnessed in Tanzania. After the IMF stepped in to save this declining economy, its economy lowered. The employment rate decreased and the literacy level dropped. All this occurred within period from 1985 to 2000 (Research Activities of the International Monetary Fund: January 1991-December 1998 pg 26-30) Conclusively, the role played by this organisation cannot be ignored. It continuously helps nations to recover from economic failures. It is lending surveillance police have benefited many and still proves to in years to come. In order to change the faulty image over the years, there must be some adjustments. This adjustment will enhance its role and make it productive as many presume it to

Rene Ryman Essay Example for Free

Rene Ryman Essay Week 1 Case Study Professor Rene Ryman Case Problems – Chapter 1 – Question 1, parts a through d 1. A. How did Pine Valley Furniture go about developing its information systems? Why do you think the company chose this option? What other options were available? Pine Valley started small with the owner Alex Schuster just taking orders from customers for his custom furniture. Eventually each department had its own system, but they were still separate databases. The system has evolved into an automated system supported by in-house information system staff. I feel the company chose this option because they wanted to have their own in-house IS staff to maintain their own system. They could have outsourced the creation and support of their current system but they see the value in being self sufficient. B. One option available to Pine Valley Furniture was an enterprise-wide system. What features does an enterprise-wide system, such as SAP, provide? What is the primary advantage of an enterprise-wide system? An enterprise-wide system provides a single database as a repository for companies to centralize the management and availability of company data. The primary advantage of the enterprise-wide system is that it can be maintained at one location and supported from that location. The data is consistent and it costs less to support. C. Pine Valley Furniture will be hiring two systems analysts next month. Your task is to develop a job advertisement for these positions. Locate several Web sites and/or newspapers that have job advertisements for systems analysts. What skills are required? Required skills for Systems Analysts: Must be able to make program modifications Must be able to consolidate multiple databases into one Must be able to train support staff on new system Stay abreast of compliance rules and regulations D. What types of information systems are currently utilized at Pine Valley Furniture? Provide an example of each. Two primary information systems used at Pine Valley Furniture are for accounting and financial. As an example of each there would be a system for paying suppliers and contractors to run the furniture business. For all bills paid out of the general operating account a system needs to be in place to keep track of invoices, purchase orders and printing checks. Likewise a system is used to maintain payroll data. To pay the employees a system is needed to maintain hourly data and salary data. Along with whatever benefits are offered to employees. This system would keep all of the records, process the payroll and print payroll checks.

The Inspector in An Inspector Calls Essay Example for Free

The Inspector in An Inspector Calls Essay The play was written in 1945 but surprisingly, J. B. Priestley decided to set it in 1912, as capitalism is the strongest before the war and poor people have to rely on charities; due to the class system. Priestley is trying to convey to the audience a message that we are all equal and we have to look after each other in order to survive. He gave us a clue before he departed, he said if we dont learn it now, we will have to learn it in fire, blood and anguish. This is a hint to us for what is going to happen in the future, this is also dramatic irony as we knew the fire and blood is from the soon coming war. Dramatic Irony is also used again when Mr Birling said the Titanic she sails next week forty six thousand eight hundred tons forty six thousand eight hundred tons New York in five days and every luxury and unsinkable The truth is the Titanic has sinked, and as a audience we know this whilst the narrator or the characters dont. Also, by repeating the weight of the ship we can interpret that Mr Birling is extremely proud of his country and this new ship, during that time, this is common as many people are nationalists then. In 1945, much of the capitalism and class discrimination has gone because of the war, and because we know this its emphasis the proud and great feeling Mr Birling has for his country. The play begins as a simple and thrilling detective play, but it unfolds eventually. Due to the crimes and the responsibility the characters learnt to take, the plays unfolds into a mortality play and teaches us something. This is the struggle of Good and Evil. The Inspector reflects Priestleys ideas and thoughts and voice them out, Priestly himself is a socialist even before he has fought in the two major world wars and realises the importance of everyone and life. At the end of the play, the Inspectors final comment warns Mr Birling,because of his nature, the Inspector wanted him to change and to respect everyone and treat them equally. The name Goole Inspector Goole sounds mysterious and a bit sinister, this is supported by the fact he seems to know a wide variety of things and all these knowledge and understanding is the truth, which makes it even more sinister.